I spent a good morning with our friends from Ricoh Production & Print on Friday, trimming the first bound copies of our Cult of Porsche book down to size. The work was done at Morgana print finishers in Milton Keynes. If you thought producing books was all about printing then think again: Morgana’s range of print finishing equipment is huge, and it was interesting to learn what the machines all do.

Our work was on the Morgana Digibook 150 Perfect Binding Machine and the EBA 5560 Guillotine. As this first book also showcases Ricoh’s digital print output on a series of boutique papers, care was essential in getting the book through the systems.

Morgana is led by a bona fide Porsche enthusiast (just bought a 911-50), with a few more Porsche owners on the shop floor, so I needn’t have worried. The pre-production prototypes came out perfectly and the beautiful design has been proven. We now have a great example of this project to take to this week’s London Book Fair and share with the industry.

How and Where to Buy

I appreciate the questions on how & where to buy the book! Short answer is I don’t know yet. If we end up with a publisher, standard channels will apply. If we publish ourselves, then you’ll buy it from here. Our finish for this version is high end, so the production costs are steep, but a publisher may do something simpler. Should that occur, any high end finish will be sold via Ferdinand. Jamie & I will autograph & authenticate each copy sold via this website.

My plan is for this first “The Cult of Porsche” series as a trilogy. Readers have the option of eventually collecting all three and housing them in a bespoke box. I’m working on that idea with Ricoh and we’ll see how it develops. It is a very exciting project: not your standard Porsche book and we have plans to add a few tricks in the future. I’m keeping the Book 1 look a bit secret for now.

I followed this little brown impact-bumper Porsche 911 for a short while as as I left Morgana. Good omen!