2013 Porsche January Sales Rise: Discounts on New?

Porsche has just sent out global sales figures for January. Stuttgart delivered a grand total of 12,061 cars through the first month of 2013: a 25% increase on last year.

Porsche Dealer USA Ferdinand (2)

“The new year started very well for us,” says Bernhard Maier, of Porsche AG’s sales and marketing board. “We have an attractive model range, so we have reason to be optimistic for 2013. Still, we continue to observe all markets attentively so as to be able to react quickly.”

America did well, up 30% for the month at 3,358 units. China continued its march towards largest-market status with a 40% rise year-on-year. Europe is also trending upwards, though growth in monthly totals for the UK and Germany lag behind other European countries. Europe finished up 9% overall.

Porsche Dealer USA Ferdinand (1)

SMMT data for the UK shows 444 Porsche cars were registered in January, up 8.56% on January 2012. Carrera 4S has just come out: perhaps some new-model demos have helped? It didn’t feel like a busy month for Porsche sales from discussions I have had around the place.

Bentley, BMW and Mercedes all lagged behind Porsche in UK year-on-year progress. Parent company VW saw UK registrations fall year-on-year against a UK market trending upwards at 11.5%: expect some repurposing of VWs massive resources throughout the next twelve months.

New Porsche Cayman 2013 4

All the big brands will say the luxury market remains under pressure, and this is not the time of year for sports cars, but how will this market react when new Cayman hits UK roads later this year? The model launch kicks off in Portugal soon: expect a UK media push with Cayman stories in the usual places.

Whether talk makes much difference to early UK Cayman sales is worth tracking, but the model may remain under-appreciated beyond the inevitable launch excitement. For whatever reason, it just doesn’t feel to have ever properly connected with the broader church. A brilliant Porsche that has not yet pulled the numbers: common opinion seems to pin that on lack of race support from the factory. Be interested to know your thoughts.

Also keep hearing strong rumours of discounts on new at UK dealer level and from brokers. What do you know, on the UK or anywhere else?! Email in confidence at mail@ferdinandmagazine.com.

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