Porsche has just announced a multi-year deal with Puma to kit out its race teams and develop a range of motorsport merchandise. It has also shared the first photo of the 2019 Porsche Works Drivers.
In November 2018, Porsche announced an apparently similar multi-year deal with Hugo Boss. The Boss logo is clearly visible on the race suits and there are a lot of Porsche products on the Hugo Boss site, so one assumes that the two will co-exist as premium vs standard product tiers.
Puma will develop, sell and market a range of Porsche Motorsport replica and fan wear products including clothing, footwear, headwear, accessories and bags aimed at Porsche Motorsport fans and motorsport enthusiasts.
“Puma has a long and successful tradition in motorsport,” said Fritz Enzinger, Vice President Porsche Motorsport. “The innovation and creativity of Puma, one of the world’s leading sports lifestyle companies, fits in with our team and our brand, so we are pleased to welcome Puma as a new partner of the Porsche Motorsport Teams.”
Puma will equip all twenty-four Porsche Works Drivers, Juniors and Young Professionals as well as all pit crews of the Porsche factory teams with the latest fireproof motorsport clothing. In addition to equipping the Porsche Formula E and factory GT racing teams, Puma will supply shoes and travel luggage for the whole Porsche Motorsport division.
News of the Puma deal is accompanied by a group shot of the 2019 Porsche Works Drivers. This first mention of the forthcoming Porsche motorsport season is always a good start to the year. Here’s a list of the drivers that will compete for Weissach this year.
Porsche Works Drivers 2019 (including Juniors and Young Professionals)
Back Row L-R: Nick Tandy, Patrick Pilet, Mathieu Jaminet, Laurens Vanthoor, Earl Bamber, Kévin Estre, Michael Christensen, Gianmaria Bruni, Richard Lietz, Frédéric Makowiecki
Middle Row L-R: Andre Lotterer, Neel Jani, Patrick Long, Jörg Bergmeister, Timo Bernhardt, Brendon Hartley, Romain Dumas, Sven Müller, Dirk Werner
Front Row L-R: Matt Campbell, Matteo Cairoli, Dennis Olsen, Jaxon Evans, Julian Andlauer