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Hanns Lohrer Porsche Art and Graphic Design

Hanns Lohrer Porsche Art and Graphic Design

There’s just three days left to see the Porsche Museum’s Hanns Lohrer Porsche art and graphic design exhibition, which ends on November 4th.

For the last two months, the hub of historic Porsche has been exhibiting the works of Stuttgart painter and commercial graphic designer Hanns Lohrer (1912 – 1995). During the 1950s and ’60s, Lohrer played a pivotal role in the branding and visual appearance of Porsche, by showing not simply what was expected (the cars) but also the style and liftstyle which one might reasonable expect if the decision was made to purchase a Porsche sports car.

Hanns Lohrer Porsche Artist

The motorsport victory posters created by Lohrer at the end of every year to capture Porsche’s sporting successes make up one channel celebrated in this Lohrer Porsche exhibition. The Porsche Museum also shows sales brochure artwork by Lohrer. Visitors can view the red cover page of the 1958 356A catalogue, showing a woman’s hand wearing an elegant glove and handling the gear shift of a Porsche with gentle effortlessness.

Lohrer repeatedly utilised a poodle motif throughout his work for Stuttgart. Away from the prissy show dogs, real poodles are working dogs used in hunting: a pastime which which was close to Ferry Porsche’s heart. Poodles are famed for tough coats and endless stamina, which would no doubt have appealed to Ferry.

One poster shows a refined young lady with a poodle on its lead at the lower right, adding to the relevance of “powerful elegance guided with ease”. Another poster from 1960 uses a standard poodle, proclaiming  “I too, prefer Porsche”. The exhibition pieces are supplemented by 30 original sketches and pictures showing Lohrer’s full range.

Hanns Lohrer led a graphic revolution at Porsche, and continues to inspire modern-day creatives. His Porsche work mixed an engaging brand message with accessible, fine art style. We should not underestimate the huge contribution this iconic imagery brought to Stuttgart’s marketing success: kudos to the Porsche museum for this great exhibition.

Porsche vs Volkswagen Boxster Values: Part 2

Porsche vs Volkswagen Boxster Values: Part 2

Loving the discussion on future Boxster values of Porsche-built cars versus Boxsters now built partly by Volkswagen, as announced yesterday.

“Some of the earlier Boxsters were build in Finland and no one seems to care about that,” was pointed out by Jeroen B on the Ferdinand Facebook page.

Andrew D also picked up on that thread. “Is this so bad? Does this not mean that its essentially what was Karmann of Osnabruck building it? I used to own a Karmann-built Porsche and didn’t think it was bad. Porsche did farm production of SWB 911 bodies out to Karmann, and it’s the I-Ching. So it doesn’t bother me. If they’re now owned by VW group they could be even better!” Fair points, but not the point. The point is how people will talk about it.

After twenty-five years in the motor trade, and ten years with Europe’s largest car valuation company, I don’t doubt that VW ownership means “last of the proper all-Porsche Porsches” is a line we are about to see more of in classifieds.

Something is always ‘the last of’. 356 guys made “Real Carreras have four cams” t-shirts when the 2.7 Carrera RS first came out. “Last of the proper 911s” runs all the way from ads for SWB cars, to the end of ’73, to the Carrera 3.2, to the narrow-body 964, to the air-cooled 993. ‘Last of the proper/Metzger 911s’ is how GT3 RS 4.0 buyers were sold their cars.

Pitching cars as a one-off opportunity never stops, and some Porsche owners can be super sniffy about Volkswagen associations: witness the market’s regard for 914/924 and 944 models, and the speed with which 944 owners will now email me, saying their cars do not have a van engine.

I’ve owned enough Mk2 Golfs to go down as a Volkswagen fan and am proud of my 924/944 ownership. But, let’s say in ten years time, you’ve got two identical Boxsters: same colour, mileage and options. One is Volkswagen assisted, one is completely from Stuttgart. Which one will you go for? I think the answer is obvious.

Porsche Mecum Auctions: Happy 356

Porsche Mecum Auctions: Happy 356

A US friend just sent me a stack of pics from set up at the recent Mecum Auctions in Monterey, California, where Porsche entries fetched some record prices. I’m working on a post about the event, but I had to post this picture of a 356 straight away.

He calls it “put on your happy face”. It certainly brings mine out. Anyone else got Mecum or Monterey pics to share? Hit a brother up:  mail@ferdinandmagazine.com.

Porsche 356 stolen at the Nürburgring

Porsche 356 stolen at the Nürburgring

Our Porsche racing friends at EB Motorsport had a great weekend at the Nürburgring Oldtimer GP, comfortably winning their class and retaining the lead in World Sportscar Masters, but not everyone enjoyed the event as much.

The owner of a 1956 Porsche 356 woke to find his car had been stolen from the Hotel Hohe Acht. I’m told that two other 356s were also stolen at the track on the same night. German Police have so far come up empty-handed but that is hardly a surprise: this was carried out by professionals and there will be a plan in place to get these things out of the area as soon as possible.

This particular car is a peach. The owner bought the car in 1970 and, working as a 356 spare parts manufacturer in Denmark, it has been with him for 40 years of a life in Porsche. A €15,000 reward is offered for any information leading to the safe return.

This is not the first 356 theft we’ve seen this year. Certainly classic Porsches are getting ever-easier to steal: a quick colour change and a few bits swapped (including chassis number) and no one would be any the wiser on what it once was. If you’re not using security on your classic, then fix that quickly.

I use a high-end steering lock and good alarm on mine  – plus one other unnamed measure – which would slow any potential thieves down a bit. The agreed valuation for insurance purposes is also up to date! I do agreed insurance valuations for UK classic Porsche people if you need any help there: total peace of mind and not much added to the premium.

More info on this car: black Porsche 356A with Speedster seats and a Sebring exhaust. Steels are very distinctive as is the ‘Les Lestuns’ steering wheel. but all these bits bolt off. Just be suspicious of any spotless 356s in black seen around the place.

Thorkil Simonsen owns the car. If you like the sound of that reward then call him at +45 40721284 or email simonsen-356@c.dk. Would be great to get this back.

Porsche Classic Mille Miglia: Strength in Numbers

Porsche Classic Mille Miglia: Strength in Numbers

Porsche Classic on the Mille Miglia is rich in shades of 1953’s “downright phalanx”. Mille Miglia – literally a thousand miles – is for cars approved by the FIA or FIVA that would have raced in period, so up to 1957, when the 24th and final Mille was run.

From the press release, it sounds like the Porsche museum is sending two Porsche 550 Spyders, 356 Speedster 1500, 356 Speedster 1600, 356 Speedster 1600 S and 356 Coupé, the so-called “Knickscheibe” (bent windscreen).

Hats off to Stuttgart if it really is sending all that precious metal. Entry fees for the Mille Miglia are €7260 per car, for three nights B&B, some parking and a road book. Single beds, additional stickers or road books for support crew, and parking for transporters while the race is going on are all extra. Times that by six cars, plus drivers and navigators, plus transport, plus support, plus PR, plus staff costs and I guess you are knocking on €200k, for three days driving around Brescia to get some promo pics. Heavy duty!

Of course, for some people, it’s a proper race: 1,600 kms in three days. A few years ago, I pitched a story idea to Porsche, to follow his highness Gijs van Lennep in the State of Art 550 Spyder around the Mille Miglia in a Boxster Spyder. Got big thumbs down on that one, but one of the days I will follow the race in a Boxster: the only modern Porsche worthy of the jaunt.

Before I leave, back to that fabulous word. In ancient Greece, phalanx was a military formation, made up of heavily armed troops in tightly packed ranks. The soldiers stood shoulder-to-shoulder, several rows deep, often with shields interlinked. It was a formidable force that was difficult to match. At the turn of the 20th century, a Munich art cluster including Bauhaus legend-to-be, Wassily Kandinksy, formed a group known as Phalanx “to oppose old-fashioned and conservative viewpoints in art”.

Combining the two interpretations, I doubt there is a better collective noun for racing Porsches than ‘phalanx’. An impenetrable group of conquering soldiers, opposed to old fashioned concepts in art? That’ll do nicely, phalanx.