Books: Porsche – Die Marke. Die Werbung.

It’s about six weeks since I spent a day with Porsche Cars GB at the Silverstone Experience Centre. If you’ve never been there, the upstairs overlooking Silverstone’s Hangar Straight and the Porsche handling circuit is a great place to while away a few hours.

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As soon as I got to Silverstone, I sailed upstairs and grabbed a coffee, then sat on the sofas to wait for the rest. On the table in front of me was a giant book I had never seen before. It was Porsche: Die Marke. Die Werbung. by company archivist, Dieter Landenberger.

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Dieter had mentioned this book at our last meeting during Nurburgring 24, 2011. Standing at the top of the TUV Tower at 2am, eating ice cream and watching racing, Herr Landenberger told how his latest book examined all of Porsche’s advertising from the earliest days right to the present. Here was that book, and it was pretty special.

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The whole thing is in German, which won’t upset the ardent Porsche fan. I’ve seen a lot of Porsche ads and images over my years as a fan, but there were loads in this book I had never seen before. I sat engrossed in it for almost an hour until someone pointed out it was time to get driving.

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After the day, I searched the Internet for the book, finding only one copy online through an eBay store in America, but the postage was huge and the guy would not return my emails. I added the book to my Amazon wish list and set up a Google Alert but, five weeks later, there was still no sign. I decided to email the shop at the Porsche Museum.

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It took a day to get a reply from Porsche but, yes, they had it in stock, and what was my address for postage? UPS came to €12, so with €50 for the book, it was worth getting sorted. The coolest thing was, I emailed the author (below) and asked him to sign it before despatch, which he was happy to do. Waiting for it to arrive now!


The Porsche Museum Shop couldn’t have been more helpful on email and over the phone. If you’re chasing something interesting, give them a shout and tell them I sent you!

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