To celebrate the 43rd International Museum Day on May 17, Porsche has announced free entry to the Porsche Museum and virtual tours of the wonderful facility on the porsche.museum Instagram channel.
“Digital diversity is more important than ever at this time, where travel is a greater challenge than ever before”, says Achim Stejskal, Head of Heritage and Porsche Museum. “We have consistently driven forward the expansion of digital offerings, not just since the corona crisis, but for years. We are committed to the ‘Mission Future Heritage’ and like to use modern channels to demonstrate the heritage and future of the brand: not just at our site in Zuffenhausen, but also beyond the museum.”
How to access the Porsche Museum Tour on Instagram
On International Museum Day, two guides will lead virtual visitors through the Porsche Museum’s exhibition, which currently includes over eighty cars in 5,600 square metres of exhibition space. Offering tours in both German and English, the guides will look at special exhibits and offer an insight into the company history.
The digital live tours include prototypes, small exhibits, racing cars and series production cars. Tour timings are set at Central European Summer time, which is one hour ahead of the UK, six hours ahead of the US east coast and nine hours ahead of the west coast. Visitors can watch the first tour in German on Instagram which starts in German at 18:30 hrs CEST, or the second one which starts in English at 00:00 hrs CEST (11pm UK, 6pm NY, 3pm LA).
Porsche says that the times (which seem a little bit random at first glance) have purposefully been set outside the regular opening times – true to the motto: “The museum for everyone” (everyone who does not go to bed at 10pm). More likely they are set to work with the furthest-flown countries where a high percentage of residents have not been to Stuttgart, which is entirely sensible.
I’ve done the museum a couple of times: once as a factory guest, guided by the chief archivist, Dieter Landenberger, and once as just a quick pit stop on the way back from a visit to Alois Ruf with Jonny Hart. Scooting around the museum unaccompanied is not as interesting. The guided tour brings much more information and context to the visit, so it is a no-brainer to set an alarm for 11pm on Sunday night.
The tours will also be recorded and be available on Porsche News TV from Sunday in Chinese, French, Italian, Japanese, Croatian, Romanian, Spanish, Portuguese and Turkish. “There is a native speaker for each of these languages in the Porsche Museum. We would like to use the videos that have live character to thank our fans around the world and to bring a bit of the Porsche Museum into their homes,” explains Achim.
If you have dreamed of visiting the museum but not made it yet, or if you have already been there but not been back for a few years, the tours will be of interest. I realise the obvious question is “will these be available to view after the live tours” and the answer is I don’t know. Live events are commonly available to watch in the channel’s Instagram story for 24 hours but we will see.
The special promotional day is organised annually by the International Council of Museums ICOM to draw attention to the wide range of work museums do and to the thematic diversity of museums around the world. Museums throughout Germany will provide special initiatives, exhibits or a glimpse behind the scenes this Sunday. Dr Dietmar Woidke, President of the German Bundesrat, is the patron of Museum Day.